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Practical guides and news on customer review management.

Fake Google Reviews: How to Spot Them, Report Them and Protect Your Business
SEO & E-reputation

Fake Google Reviews: How to Spot Them, Report Them and Protect Your Business

Google removed 240 million fraudulent reviews in 2024. Here's how to identify fake reviews on your listing, report them effectively, and build a reputation that fake reviews can't damage.

Victor
Victor·
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Business Online Reputation: How to Monitor and Improve It
SEO & E-reputation

Business Online Reputation: How to Monitor and Improve It

93% of your customers read online reviews before contacting you. Your online reputation is built on what others say about you — here's how to monitor it across the 5 channels that matter and improve it in 30 days.

·5 min read
Google Maps Reviews: How to Get More and Rank Locally
SEO & E-reputation

Google Maps Reviews: How to Get More and Rank Locally

Google Maps reviews are the #1 local ranking signal. Most businesses collect fewer than 3% of them without a system. Here's how to fix that — and what actually moves the needle.

·5 min read
Buying Google Reviews: Risks, Penalties, and What to Do Instead
SEO & E-reputation

Buying Google Reviews: Risks, Penalties, and What to Do Instead

Buying Google reviews can get your business fined, your listing suspended, and your reputation destroyed. Here's what the law says, how Google catches fake reviews, and how to get 30x more reviews without cheating.

·5 min read
Customer Reviews for Gyms and Fitness Studios: The 2026 Guide
By Industry

Customer Reviews for Gyms and Fitness Studios: The 2026 Guide

93% of prospects read reviews before joining a gym. Here's how to collect, manage and use member feedback to fill your time slots.

·5 min read
RCS for customer review collection: what changes in 2026
Strategy & Collection

RCS for customer review collection: what changes in 2026

RCS is now available on 83% of smartphones in France. For collecting customer reviews, it's the most significant channel development since WhatsApp. Here's what it means in practice.

·4 min read
How to Get More Google Reviews: 7 Methods That Actually Work
SEO & E-reputation

How to Get More Google Reviews: 7 Methods That Actually Work

93% of consumers read reviews before buying. Most merchants collect less than 5% with email alone. Here are the 7 methods ranked by real-world effectiveness.

·4 min read
Trustpilot vs Google My Business: The Review Showdown
Platforms & Comparisons

Trustpilot vs Google My Business: The Review Showdown

Compare Trustpilot and Google My Business: local SEO, features, and costs. Find the winning combination for reviews.

·6 min read
How to Get 5-Star Google Reviews: The Math + Method (2026)
SEO & E-reputation

How to Get 5-Star Google Reviews: The Math + Method (2026)

If you have 3 stars and 40 reviews, you need exactly 47 five-star reviews to reach 4.5. Here is the formula, the realistic timeline, and the fastest system to get there.

·5 min read
B2B and SaaS Customer Reviews: Why They're Harder to Collect (and How to Automate Them)
Strategy & Collection

B2B and SaaS Customer Reviews: Why They're Harder to Collect (and How to Automate Them)

In B2B, collecting customer reviews is structurally harder than in B2C. Long sales cycles, multiple stakeholders, no natural trigger — here's why your satisfied clients stay silent, and how to automate review collection to change that.

·5 min read

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