Axome: Complete Analysis of the No. 1 Shopify Agency in France (2025)

In a rapidly changing French e-commerce ecosystem, one agency stands out for its technical expertise and its concrete results: Axome. The only French agency with Shopify Platinum Partner status, it supports more than 300 online stores in their commercial performance. But what really makes the difference at Axome? Detailed analysis of a key player in French digital technology.

Who is Axome? Portrait of a historical leader in French e-commerce

Expertise built over more than 20 years

Founded in 2000 by Xavier Poitau, Axome established itself as a French digital pioneer long before the explosion of e-commerce. This exceptional longevity testifies to a remarkable ability to adapt to the successive technological changes in the sector.

With an estimated workforce of between 100 and 120 experts in 2025, the agency has experienced significant growth, especially after its merger with Studio Zerance in 2022. This consolidation has made it possible to broaden its spectrum of skills while maintaining its DNA: commercial performance at the service of brands.

Key points to remember:

• Year of creation : 2000
• Founder and CEO : Xavier Poitau
• Effective : 100-120 experts (2025)
• Settlements : Head office in Saint-Étienne, active office in Paris
• Positioning : Premium digital agency focused on e-commerce

A unique Shopify status in France

What really sets Axome apart in the French landscape is its dual status Shopify Premier and Shopify Platinum Partner. To understand the scope of this recognition, it is necessary to understand what it involves:

Shopify Premier status (the first French agency to obtain it) guarantees priority access to Shopify innovations, dedicated support and exclusive resources. Only a handful of agencies in the world hold this level of certification.

Shopify Platinum Partner status attests to an unparalleled volume of projects and a level of technical expertise. With over 300 Shopify stores created, Axome is part of the global elite of Shopify partners.

This double recognition is not just a marketing badge: it reflects a thorough understanding of the Shopify ecosystem, from Shopify Plus for key accounts to B2B and POS solutions for omnichannel strategies.

💡 Good to know : According to a 2024 market analysis, e-commerce sites developed by certified Shopify Partners have on average a 23% higher conversion rate than those created by non-certified agencies. Certification is therefore not only a question of prestige, but a guarantee of technical performance.

The Axome offer: 360° expertise at the service of growth

An integrated ecosystem of services

Unlike many agencies specializing in a single segment, Axome offers a holistic approach to e-commerce. This transversal vision is divided into several complementary areas of expertise:

1. Creation and redesign of online stores

Axome's core business remains the design of efficient stores, mainly on Shopify, but also on Prestashop and Magento. The agency is not content with technical development: each project integrates in-depth UX/UI thinking, optimizing the customer journey and an architecture designed for SEO.

The approach is distinguished by:

• A systematic audit and strategic advice phase
• The creation of design systems to guarantee coherence and scalability
• Extensive expertise in custom development (Shopify applications, complex API integrations)
• Long-term post-launch support

2. CRO (Conversion Rate Optimization) and performance

Beyond creation, Axome excels in continuous optimization. Their CRO methodology is based on:

• Rigorous A/B testing on critical elements of the journey
• User behavior analysis (heatmaps, session recordings)
• Mobile-first optimization (essential when 70% + of e-commerce traffic comes from mobile)
• Improving loading speed and Core Web Vitals

This data-driven approach makes it possible to obtain tangible results, as evidenced by the Schott case: “We have jumped 10 years in six months, and we are recording double-digit sales growth” — Dan Margules, Schott.

3. Omnichannel and retail strategy

One of Axome's major differentiators lies in its ability to orchestrate complex omnichannel strategies. In particular, the agency masters Shopify POS, a solution that synchronizes online sales and physical stores.

The Tediber case perfectly illustrates this expertise: complete integration of Shopify POS, real-time inventory synchronization, coordinated online/offline animation. The result: a seamless customer experience regardless of the touchpoint.

📊 Key figure : According to Shopify, brands that adopt an omnichannel strategy see their customer value (LTV) increase by 30% on average compared to a pure-player approach.

4. Branding and visual identity

Axome is not limited to technology: the agency integrates a strong creative dimension with branding, visual identity and storytelling services. This global approach makes it possible to create coherent and memorable brands, as demonstrated by the complete redesign of Babymoov (e-commerce + brand identity).

5. Acquisition and SEO

The expertise also extends to acquisition marketing:

• E-commerce SEO (on-site optimization, content strategy, technical SEO)
• Google Ads and Shopping
• Social Ads (Facebook, Instagram, TikTok)
• Integration of marketing tools (Klaviyo for email, Shopimind, etc.)

This comprehensive coverage allows customers to have a single point of contact for their entire digital strategy — a considerable gain in consistency and efficiency.

Controlled technologies and integrations

Beyond Shopify, Axome demonstrates rare technical versatility:

CMS & Platforms:

• Shopify & Shopify Plus (core expertise)
• Prestashop (creation, migration, maintenance)
• Magento (complex migrations, API integrations)
• Webflow and WordPress (for corporate sites)

Marketing & CRM tools:

• Klaviyo (email marketing automation)
• Gorgias (customer support)
• Review Collect (e-reputation management and customer reviews)
• Trustpilot
• Shopimind (personalization and AI)

Business solutions:

• Quable PIM (centralized product data management)
• Various ERP and logistics systems
• Alternative payment solutions

This mastery of a broad technological ecosystem allows Axome to meet the needs of SMEs as well as large international groups, with tailor-made integrations that are perfectly adapted.

Customer portfolio: Concrete and measurable successes

Key accounts and reference brands

Axome's portfolio testifies to its ability to deal with projects of various sizes. Notable references include:

Fashion & Lifestyle Sector:

• Schott: complete redesign of the e-commerce site, double-digit growth
• X Paris project: e-commerce and retail optimization
• Upper-Shoes: omnichannel strategy
• The Chaise Longue: retail and e-commerce integration

Beauty & Cosmetics:

• Payot: Shopify Plus migration, international conquest strategy
• BVSport: e-commerce redesign and CRO support

In the particularly competitive cosmetics sector, managing customer reviews has become crucial : 92% of consumers consult testimonials before buying. Axome customers in this sector benefit from a double expertise: a technically flawless store coupled with an optimized customer review strategy.

Home & Decoration:

• Tediber: complete omnichannel integration (e-commerce + POS + retail)
• The Convertible House: redesign and conversion optimization
• Babymoov: total redesign with brand identity

Retail & Distribution:

• Rexel: Shopify B2B integration
• La Petite Étoile: Shopify Plus, retail and mobile optimization
• Manubricole: B2B e-commerce strategy

Notable collaborations:

• Squeezie and Inoxtag: partnerships in the influence segment and DNVB (Digital Native Vertical Brands)

Customer cases: Success analyses

Case 1: Tediber — Successful omnichannel integration

Tediber, a French online bedding brand, is a perfect example of Axome's omnichannel expertise. The challenge: to allow a pure-player to open up to retail without losing coherence.

Solution implemented:

• Full integration of Shopify POS into physical stores
• Real-time synchronization of online/offline stocks
• Unified loyalty program
• Training retail teams in digital tools
• Coordinated animation of the two channels

Results: A smooth customer experience, sustained growth and a successful retail presence without cannibalizing the online channel.

Case 2: Payot — The international conquest

For Payot, a historic French cosmetics brand, Axome orchestrated a migration to Shopify Plus with a clear objective: internationalization.

Strategic approach:

• Migrating from a legacy platform to Shopify Plus
• Setting up a multistore per country with centralized management
• Customer conquest strategy by market
• Optimization of conversion rates by geographic area
• Complex logistics integrations (different providers per country)

Case 3: La Petite Étoile — Mobile-first optimization

With more than 75% of traffic coming from mobile, La Petite Étoile (children's fashion) needed a mobile-first redesign.

Levers activated by Axome:

• Mobile optimized UX/UI redesign
• Drastic improvement of Core Web Vitals
• Simplifying the conversion tunnel on the small screen
• Optimizing product visuals for mobile
• Retail and click & collect integration

Measurable results: Significant improvement in the mobile conversion rate and increase in the average basket.

💬 Customer testimonial: “The result is fully up to our expectations. The deliverable is careful, professional, and perfectly aligned with our initial brief.” — Enguerrand Bazin, La Compagnie Dumas

Axome's distinctive strengths

1. A “performance above all” approach

Where some agencies favor design or technique, Axome maintains a rare balance: visual creativity AND result orientation. Every design decision is challenged by the question, “Does this improve conversion?”

This performance culture is reflected in:

• Clear KPIs defined from the brief
• Rigorous post-launch follow-up
• Ongoing optimization recommendations
• Full transparency on the results

2. Innovation at the service of the customer

A revealing quote comes from Alexis Muller (La Belle Boucle): “As soon as they create a solution for one customer, they are looking directly at applying it to the others.”

This approach illustrates Axome's ability to:

• Capitalize on each project to enrich its catalog of solutions
• Continuously innovate thanks to access to Shopify betas (Premier status advantage)
• Sharing learnings between customers
• Offer proven solutions rather than experimental ones

3. Long-term support

Unlike the “delivery then goodbye” model, Axome favors long-term customer relationships. The agency does not just deliver a site: it supports growth.

Concretely:

• Ongoing technical support
• Strategic advice on the evolution of the site
• Technology watch and upgrade recommendations
• Internal team training
• Facilitation of the relationship by dedicated customer success managers

This approach generates high customer satisfaction, as evidenced by positive reviews on Trustpilot, Trustfolio, and Glassdoor. Besides, The strategic importance of customer reviews no longer needs to be demonstrated: they improve SEO, strengthen credibility and build customer loyalty.

4. Strong sectoral expertise

With 300+ projects under way, Axome has developed a detailed knowledge of sectoral specificities:

Fashion & Luxury: Management of large catalogs, lookbooks, advanced customization. In this sector, customer reviews are even transforming luxury purchases, influencing 87% of purchasing decisions, even for €15,000 products.

Cosmetics & Beauty: Regulatory compliance, subscription management, samplesFood & Retail: Logistic constraints, freshness, multi-warehouse managementTech & Industry: Product complexity, configurators, B2B

This sectoral knowledge makes it possible to save precious time on each project and to avoid the classic pitfalls.

Axome's partner ecosystem

Strategic technology partners

Beyond Shopify, Axome maintains official partnerships with key players:

Marketing & CRM:

• Klaviyo : for email marketing automation and advanced segmentation
• Gorgias : omnichannel customer support integrated with Shopify
• Shopimind : AI personalization and product recommendations

E-reputation:

• Trustpilot : collection and display of certified reviews
• Review Collect : leading French solution to boost customer reviews (×30) and automate their management, with integrated competitive intelligence via Insight Radar

Data Management:

• Quable PIM : centralization and enrichment of product data, essential for complex or multi-channel catalogs

These partnerships are not cosmetic: they guarantee in-depth expertise on each technological brick and dedicated support when needed.

Event presence and influence

Axome maintains an active presence in the French e-commerce ecosystem:

• Regular participation in the Paris Retail Week
• Presence at Shopify Editions and partner events
• Collaboration with major groups, DNVB and influencers
• Active contribution to the e-commerce community via blog, case studies and podcasts

This visibility reinforces the agency's thought-leader positioning and allows it to stay up to date with the latest trends.

Communication and brand positioning

A careful and coherent identity

Axome has built a premium brand image that is reflected at all levels:

Website (axome.com): Immersive experience, rich portfolio, detailed case studies. The site itself demonstrates the agency's UX/UI expertise.

Tone and style: Professional without being corporate, pedagogue without being condescending. Storytelling is rich, especially on LinkedIn where the agency regularly shares sector analyses, feedback and success stories.

Editorial content:

• blog : In-depth e-commerce articles, Shopify trends, business guides
• Case studies : Detailed documentation of customer projects (with agreement)
• Podcasts : Interviews with experts and customers
• Videos : Customer stories, tutorials, feedback

Social media presence

LinkedIn (several thousand subscribers): Preferred channel for HR content, Shopify expertise and B2B branding. Content strategy focused on added value rather than pure promotion.

instagram : Focus on design, visual inspirations, showcases of achievements and customer testimonies. Target: decision-makers sensitive to aesthetics.

youtube : Customer videos, technical tutorials, feedback. Professional audience growing.

This coherent multi-channel presence contributes to the brand's influence and credibility.

‍

Comparing with the competition: Where does Axome stand?

French competitive landscape

The French market for Shopify agencies has become denser in recent years. Notable players include:

French Shopify Partners agencies:

• Limpid (Paris)
• Digicust (Paris)
• Upama Digital (Paris)
• 6:08 p.m. (Paris)
• Kumbu (Lyon)

General agencies with Shopify offer:

• Ici Barbès
• Webiapps
• Byte

Axome differentiation:

1. Single status : Only Platinum + Premier agency in France
2. Volume of projects : 300+ shops vs a few dozen for the most part
3. Seniority : 25 years of existence vs often less than 10 years for competitors
4. 360° approach : From strategy to retail, comprehensive coverage vs narrow specialization
5. Team size : 100-120 experts vs 10-50 for the majority of agencies

Potential trade-offs:

Axome is positioned premium, which probably means higher rates than smaller agencies. For a startup or small business with a limited budget, the cost/benefit ratio can lead to lighter structures.

On the other hand, for a complex project (migration from a legacy CMS, multiple integrations, omnichannel strategy), the expertise and security that Axome provides largely justify the investment.

Axome and Review Collect: A natural synergy

Why Axome customers need Review Collect

The e-commerce stores developed by Axome are optimized for conversion — but in the 2025 ecosystem, social proof has become a critical factor in buying decisions.

Key stats:

• 93% of consumers read online reviews before buying
• Sites with reviews have an average conversion rate of 270% higher
• 72% of customers won't take action until they read reviews

Where Review Collect comes in as a natural complement to an Axome store:

1. Multi-channel automated collectionReview Collect makes it possible to boost the number of reviews (×30 on average) via WhatsApp, SMS, email and in-app with intelligent reminders. For a Shopify store, the native integration makes post-purchase automation easy.

2. Smart routingPositive reviews are automatically directed to Google, Trustpilot, or other strategic platforms to maximize visibility. Negative reviews are captured internally for after-sales service before publication — reputation protection.

For good manage online customer reviews, it is essential to have a comprehensive strategy that includes collection, intelligent routing and responses adapted to each type of review.

3. AI answersReview Collect's AI generates automatic responses in the tone of the brand, with suggested responses and prioritized sorting. Considerable time savings for teams.

4. Analysis of the 7 crucial types of reviewsIn 2025, customer reviews reveal much more than simple satisfaction. Review Collect identifies 7 types of strategic opinions: from the delight that builds loyalty to the signs of churn that alert, to the wow effect. Semantic and emotional analysis transforms this feedback into strategic levers to anticipate customer behavior.

5. Insight Radar: Competitive IntelligenceBeyond review management, Review Collect integrates a strategic dimension with Insight Radar:

• Automatic detection of direct and indirect competitors
• 360° competitive audit (e-reputation, UX, promotions, promotions, stock, SEO, newsletters, advertising)
• Strategic to-do list generated by AI (20 actions prioritized by impact/effort)
• Automated monitoring of product movements, prices, stock shortages, special offers
• AI assistant for business questions (“What products work at X?” , “What is their promotional strategy?”)

Concrete use case: An Axome cosmetics customer uses Review Collect to:

• Massively collect reviews (going from 50 to 1,500+ reviews in 6 months)
• Improve your Google score from 4.2 to 4.8
• Monitor the promotional strategies of 3 key competitors
• Identify product opportunities (popular materials, requested formats) through the analysis of competing opinions
• Gain +15% in turnover in 3 months by applying Insight Radar recommendations

The case of noise in the kitchen

Thanks to the intelligent collection of customer reviews on WhatsApp, Email and QR Code, Du Bruit dans la Cuisine has restored trust, boosted its sales and mobilized its teams around a culture of listening to customers. A perfect example of synergy between a well-designed store and a controlled e-reputation strategy.

Technical integration : Review Collect integrates natively with Shopify, as well as with Klaviyo, Gorgias and other ecosystem tools already mastered by Axome. A customer can benefit from a concierge set up in 48 hours with zero technical effort.

Exploiting customer silence: an untapped goldmine

An aspect that is often overlooked: the majority of customers never leave a review. However, their silence contains valuable insights that 95% of online retailers are unaware of. While most focus exclusively on the 5% of customers who speak out publicly, a goldmine of information remains untapped.

Review Collect allows you to:

• Actively solicit silent customers via preferred channels (WhatsApp, SMS)
• Understand the reasons for silence (average satisfaction, lack of time, forgetfulness)
• Transform these insights into concrete actions for improvement
• Drastically increase the return rate (from 3-5% to 30-40% with the right channels)

🎯 Our shared vision : Transforming brands into e-commerce traders. Thanks to Review Collect, Axome customers no longer have to deal with the market: they anticipate it. From customer reviews to competitor actions, each piece of data becomes a decision.

Who is Axome the ideal agency for?

Optimal customer profile

Business size:

• Ambitious SMEs with a substantial e-commerce budget (>€50k of project)
• ETI in the digital transformation phase
• Major accounts and international groups looking for a trustworthy French partner
• DNVB (Digital Native Vertical Brands) in the scale-up phase

Preferred sectors:

• Fashion, luxury and lifestyle
• Cosmetics and beauty
• Specialized food and retail
• Tech and industry with B2B needs

Typical projects:

• Migration from Prestashop, Magento or legacy platform to Shopify/Shopify Plus
• Complete redesign of an existing site (UX/UI + technical)
• Launch of an omnichannel strategy with retail integration
• Internationalization on Shopify Markets
• Conversion optimization on mature sites
• Complex custom developments (ERP, PIM, CRM integrations)

Ideal customer mindset:

• Long-term vision rather than quick win
• Appetite for data and KPIs
• Willingness to surround yourself with experts rather than internalizing everything
• Budget adapted to a premium service (Axome is clearly not the low-cost choice)

When should I choose another option?

Axome may not be the right choice if:

• Very limited budget (<20-30k€ total project)
• Need a highly standardized solution without customization
• Simple showcase site without e-commerce challenges
• Preference for a local branch outside Paris/Lyon/Saint-Étienne
• Target platform other than Shopify/Prestashop/Magento (ex: pure WooCommerce)
• Search for a pure SEO or pure Ads agency (even if Axome covers these aspects, it is not the core business)

SEO strategy for Axome customers: Google My Business and local reviews

For Axome customers with a physical presence (retail, showrooms), the management of Google My Business reviews becomes strategic. Learn the best strategies to effectively collect and manage your Google My Business reviews and improve your local visibility.

The challenge is twofold:

1. Local SEO : Google reviews directly impact local ranking and visibility in Google Maps
2. Conversion : Google listings enriched with positive reviews convert 2 to 3 times better

Review Collect automates this collection through:

• QR codes at the checkout (deployment in test)
• Post-store SMS
• Retail post-purchase email
• Shopify POS integration for automatic trigger

Conclusion: Axome, a strategic partner to dominate its market

After this in-depth analysis, the observation is clear: Axome is the reference partner for any ambitious brand seeking to excel in French e-commerce.

The decisive advantages:

• Absolute Shopify expertise, recognized and certified at the highest level
• An ability to manage projects of any size, from launch to internationalization
• A rare omnichannel vision, integrating retail and digital in a fluid way
• Long-term support that transforms the agencies-client relationship into a true partnership
• A record track of 300+ projects with tangible and measurable results

The limits to keep in mind:

• A premium positioning with probably high prices
• A strong dependence on the Shopify ecosystem (risk of concentration)
• A concentrated geographical presence (although remote access is perfectly controlled)

Our recommendation:

If your e-commerce project deserves the best, if you aim for performance and not cosmetics, if you are looking for a partner capable of challenging you and supporting you over the long term: Axome ticks all the boxes.

Combining Axome's technical and strategic expertise with a solution like Review Collect for e-reputation and competitive intelligence, it means giving yourself the means to not only exist in your market, but to dominate it.

In an increasingly competitive French e-commerce ecosystem, the choice of its technological partners is not just a question of service: it is a strategic investment. Axome represents this assurance of seeing far and fair.