🎯 Case Study — Bruit dans la cuisine x Review Collect

From 2.4 ★ to 4.9 ★ on Trustpilot in 3 months
+35% average order value and +62% premium product sales

Background

Du Bruit dans la Cuisine, a leading French culinary brand, has more than 25 physical stores and a fast-growing e-commerce site.

Despite excellent customer satisfaction, the brand had a Trustpilot rating of 2.4/5, mainly fueled by a few old and isolated reviews.
This score gave a degraded image and slowed down purchase intentions, especially on premium products (robots, utensils, chef sets).

The challenge was clear:
reflect the reality of customer satisfaction and rebuild trust online.

The challenges identified

• A low Trustpilot rating (2.4 ★) due to low representativeness.
• Happy but quiet customers: less than 1% of spontaneous reviews.
• A decreased conversion rate on baskets over €150.
• A loss of perceived credibility against higher-rated competitors.

The Review Collect solution

To reverse the trend, Du Bruit dans la Cuisine implemented Review Collect across all of its purchasing channels (website and stores).

A 4-pillar approach

1. Automated multi-channel collection
   • Sending invitations via Email, SMS, WhatsApp and QR Code in-store.
   • Smart reminders based on customer behavior and NPS.
2. Intelligent review routing
   • Reviews 4 ★ to 5 ★ → direct publication on Trustpilot and Google.
   • Reviews 1 ★ to 3 ★ → customers are offered the option to contact customer support, with weekly review and corrective actions. The customer always keeps the final choice.
3. Seamless integration and GDPR compliance
   • Automatic connection to the e-commerce system and points of sale.
   • No operational burden for teams.
4. Ongoing analysis with Insight 360
   • Real-time monitoring of rating evolution.
   • Identification of recurring pain points (delivery, advice, packaging).
   • Correlation between satisfaction and average basket.

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Results after 3 months

MetricBefore Review CollectAfter 3 monthsGrowthTrustpilot rating2.4/54.9/5+2.5 ptsReviews collected961,980x20Average order value€68€92+35%Premium orders (>€150)14%23%+62%Review response rate0%100%+100%

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🎥 Customer testimonial — Simon, Digital & Logistics Director

"We didn't give it any importance, not because we didn't want to,
but because we didn't have the tools. Everything was scattered between Google and Trustpilot listings.

With Review Collect, everything changed:

• Satisfied customers are finally leaving their reviews.
• 1-star reviews become improvement ideas.
• And 5-star reviews create powerful digital word-of-mouth.

Today, all 1 ★ reviews are automatically proposed to our ticketing tool.
Every week, we read them, we correct issues, we train our teams.

What's amazing is that a dissatisfied customer can change their rating after seeing our actions.
Before, we were at 2.4 ★.
Today we are at 4.9 ★ thanks to Review Collect.

And above all, you can see it directly in sales:
People place much higher orders, they are no longer afraid to order online.
When a customer puts in €1,500 or €2,000, it's because they trust us — and that trust comes from reviews."

📺 Watch Simon's full story:

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Concrete business impact

• +35% increase in average order value thanks to the reassurance provided by reviews.
• Decrease in negative public reviews: unsatisfied cases are resolved before publication.
• Increase in organic traffic and conversion on product pages and Google Shopping.
• Strengthened internal culture of customer listening through collective weekly reading of 1 ★ reviews.

Key lessons

1. Reviews are not a marketing KPI, but a business lever.
   Each review is data that improves conversion and loyalty.
2. Negative reviews are opportunities.
   Du Bruit dans la Cuisine uses them to train, correct and build loyalty.
3. Trust directly translates into revenue.
   A score of 4.9 ★ now allows the brand to sell more, and better.

In summary

Project duration3 monthsObjectiveRestore online reputationResults+2.5 pts Trustpilot, +35% average order valueChannels usedWhatsApp, Email, SMS, QR CodeEstimated ROI×12 on program cost

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Conclusion

In three months, Du Bruit dans la Cuisine transformed its reputation and commercial performance.
Thanks to Review Collect, the brand has restored consumer confidence and mobilized its teams around a common goal:
make every review an opportunity for growth.

"Today, our customers no longer have doubts.
They read the reviews, they buy, and they come back."

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And you, when will you switch to Review Collect?