Google Seller Ratings

What are Google Seller Ratings?

Google Seller Ratings (or Google Ads stars) are an automatic extension that displays your business rating directly in your Google Ads. These yellow stars, accompanied by the number of reviews, appear below your ad text and immediately attract users' attention.

Unlike Google Business Profile reviews that concern local SEO, Google seller reviews appear in paid search results (Google Ads) and on Google Shopping. They represent powerful social proof at the crucial moment of purchase decision.

These seller ratings are automatically aggregated by Google from multiple sources: partner review platforms, Google Customer Reviews, and other verified sources.

Why Google Ads stars are crucial

The impact of Google Seller Ratings on your advertising performance is significant:

CTR increase

According to Google, ads with seller ratings achieve a click-through rate (CTR) up to 17% higher. The stars catch the eye and differentiate your ad from the competition.

Quality Score improvement

A higher CTR improves your Quality Score, which reduces your cost per click (CPC) and improves your positioning.

Trust reinforcement

Google Shopping review stars reassure potential buyers. A high rating signals a reliable business and satisfied customers.

Better conversion rate

Visitors arriving via an ad with seller ratings are already reassured about your reliability, making conversion easier.

Criteria for obtaining Google Seller Ratings

For your seller ratings to display, you must meet several conditions:

Minimum of 100 reviews

Your business must have collected at least 100 verified reviews in the past 12 months in the country where the ad is served.

Minimum rating of 3.5/5

Only businesses with an average rating of 3.5 stars or higher are eligible for seller ratings display.

Approved review sources

Reviews must come from sources recognized by Google: Trustpilot, verified review platforms, Google Customer Reviews, and other certified partners.

Domain/review match

Your website domain must match the one associated with the collected reviews.

How to get more reviews for your Seller Ratings

Achieving and maintaining eligibility criteria requires a proactive customer review collection strategy:

Systematize post-purchase collection

Automatically send a review request after each purchase. The ideal timing is a few days after product receipt.

Use a Google partner platform

Choose a review collection solution recognized by Google so your reviews are counted in the seller ratings calculation.

Diversify sources

Google aggregates reviews from multiple sources. Collect reviews on several platforms to reach the 100-review threshold faster.

Maintain excellent customer satisfaction

The best strategy remains delivering an exceptional customer experience that naturally generates positive reviews.

How Review Collect helps you

Review Collect helps you obtain and maintain your Google Seller Ratings:

• Google partner: Our reviews are recognized and counted by Google
• Automated collection: Systematic post-purchase solicitation to reach 100 reviews
• Multi-platform: Distribution of reviews across multiple recognized sources
• Real-time tracking: Dashboard to monitor your seller ratings eligibility
• Google Shopping: Native integration with product feeds

Get your Google Ads stars with Review Collect.