Google Review QR Code: Boost Your Reviews

What is a Google Review QR Code?

A Google review QR code is a two-dimensional barcode that, when scanned with a smartphone, redirects users directly to your business's review page on Google. This technology significantly simplifies the customer journey for leaving a review.

Without a QR code, a customer must:

• Open Google Maps or Google Search
• Search for your business
• Find the reviews section
• Click on "Write a review"

With a Google review QR code, all these steps are eliminated. The customer scans, arrives directly at the review form, and can immediately share their experience. This simplification can multiply your review collection rate by 3 to 5 times.

The QR code works equally well on iPhone and Android, and most modern smartphones have a QR reader built directly into the camera app.

How to Create a Free Google Review QR Code

Creating a free Google review QR code is a simple process that requires no technical skills. Here are the detailed steps:

Step 1: Get Your Google Review Link

Log into your Google Business Profile. In the menu, select "Home" then "Ask for reviews." Google will provide you with a short link that you can copy.

Alternatively, you can manually construct the link with your Google Place ID. The format is: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Step 2: Generate the QR Code

Several free tools allow you to convert your link into a QR code:

• QR Code Generator: simple and fast
• Canva: allows design customization
• Google Charts API: for developers

Step 3: Customize and Download

Choose a sufficient resolution (minimum 300x300 pixels for printing). You can add your logo to the center of the QR code, as long as the reading area remains accessible.

Where to Place Your QR Code to Maximize Reviews

The strategic placement of your Google review QR code is crucial for its effectiveness. Here are the best locations by industry:

For Restaurants and Retail

• On tables or counters (tent cards, stickers)
• On receipts or invoices
• On menus or cards
• Near the exit or checkout
• In takeaway packaging bags

For Service Providers

• On quotes and invoices
• In post-service follow-up emails
• On business cards
• On company vehicles

For E-commerce

• In packages (flyer or card)
• On delivery slips
• In post-purchase emails

The ideal time to request a review is when the customer experience is most positive: right after a good meal, upon delivery of an order, or at the end of a successful service.

Optimize Your Review Collection Strategy with QR Codes

Beyond the simple QR code, a complete review collection strategy integrates several elements:

Combine QR Code with Verbal Request

The QR code alone isn't always enough. Train your team to politely ask for a review while pointing to the QR code. A simple phrase like "If you enjoyed our service, you can leave us a review by scanning this QR code" significantly increases the conversion rate.

Use a Filtering Solution

With Review Collect, you can create an intelligent journey that first directs customers to a quick satisfaction survey. Satisfied customers are then redirected to Google to leave a review, while dissatisfied ones are directed to a private feedback form.

Measure and Optimize

Track the evolution of your review count and average rating. Solutions like Review Collect offer detailed dashboards to analyze your performance and identify areas for improvement.

Manage Your Overall Online Reputation

The Google QR code is just one element of your online reputation strategy. Also consider collecting reviews on other platforms relevant to your industry (TripAdvisor, Trustpilot, Yelp, etc.).

In conclusion, the Google review QR code is a simple but powerful tool to boost your review collection. Combined with an active solicitation strategy and management tools like Review Collect, it can transform your online reputation and attract new customers.