Google Business Profile

What is Google Business Profile?

Google My Business, renamed Google Business Profile in 2021, is a free Google service that allows businesses to create and manage their business listing. This listing appears in Google search results and on Google Maps when users search for your business or similar services in your geographic area.

The Google listing brings together all essential business information: name, address, opening hours, phone number, website, photos, and business category. It also allows customers to leave Google reviews, which are one of the most influential factors for local SEO and consumer purchasing decisions.

According to statistics, 46% of all Google searches have local intent, and 88% of consumers who perform a local search on mobile visit or call the business within 24 hours. An optimized business listing is therefore crucial for any business with a physical presence or serving a defined geographic area.

How to Optimize Your Google Business Profile?

Optimizing your Google listing is essential to maximize your visibility in local search results:

Complete all information: Google favors complete listings. Fill in every available field: detailed description, sector-specific attributes, products/services, Q&A. A 100% complete listing is much more likely to appear in the local pack.

Choose the right categories: Select a precise primary category and add relevant secondary categories. Categories determine which searches your listing will be displayed for.

Add quality photos: Listings with photos receive 42% more direction requests and 35% more website clicks. Regularly publish photos of your establishment, team, and products.

Keep hours up to date: Incorrect hours generate customer frustration and negative reviews. Update your hours for holidays and exceptional periods.

Google Reviews: Key to Local Visibility

Google reviews are the most important local ranking factor after geographic proximity. Google considers the number of reviews, average rating, and freshness of testimonials to determine ranking in the local pack.

Collect regular reviews: A constant flow of recent reviews signals to Google that your business is active and appreciated. Systematically solicit reviews from satisfied customers after each interaction.

Respond to all reviews: Responding to reviews demonstrates your commitment to customer satisfaction. Respond to positive reviews to thank customers and to negative reviews to show your willingness to resolve issues.

Use keywords in responses: Naturally integrate your target keywords into your review responses. Google indexes this content and it can improve your visibility for these terms.

It's important to note that buying fake Google reviews or any form of manipulation is strictly prohibited and can result in your listing being suspended.

Review Collect and Google Business Profile

Review Collect integrates seamlessly with Google Business Profile to maximize your Google review collection. Our platform automates sending review requests after each transaction, with direct links to your Google listing.

Review Collect's intelligent system directs satisfied customers to Google to leave a public review, while capturing negative feedback privately to allow you to address issues before they affect your reputation.

Our dashboard centralizes all your Google reviews alongside those collected on other platforms, giving you a unified view of your online reputation. You can respond to reviews directly from the Review Collect interface, saving time and maintaining optimal responsiveness.

Thanks to Review Collect, many businesses have doubled or tripled their Google review volume in just a few months, significantly improving their visibility in local search results.