Rich Snippets

What is a rich snippet?

A rich snippet, or enhanced snippet, is an improved search result that displays additional information beyond the standard title and description. This structured data can include review stars, prices, images, hours, or FAQs directly in Google search results.

Enhanced snippets are automatically generated by Google when it detects properly implemented structured data (Schema.org) on your website.

Why are rich snippets important?

Rich results offer several major advantages for your SEO strategy:

Google stars: the visual impact

Google stars in search results immediately grab attention. Studies show that a result with stars can increase click-through rate (CTR) by 35% or more. This increased visibility translates into more qualified traffic.

Enhanced credibility

Displaying review rich snippets with a high rating instantly establishes trust. Users perceive businesses with visible stars as more reliable and professional.

Types of rich snippets for reviews

Several types of enhanced snippets can display your customer reviews:

• Product Reviews: Stars and review count for your products
• Local Business: Rating and reviews for your Google Business listing
• Organization: Overall evaluation of your company
• AggregateRating: Summary of multiple reviews

How to get rich snippets?

For your review rich snippets to appear in Google, you must implement Schema.org structured data on your site. This involves adding JSON-LD code or microdata that describes your reviews, ratings, and other relevant information.

Best practices

To maximize your chances of getting Google stars:

• Use the JSON-LD format recommended by Google
• Ensure your reviews are authentic and verifiable
• Maintain an average rating above 3.5/5
• Test your markup with Google's Rich Results Test tool

Review Collect and rich snippets

Review Collect automatically generates Schema.org markup for your reviews. Our widgets integrate the structured data needed for Google to display your rich snippets in search results. Maximize your visibility without technical effort.