Online Reputation

What is online reputation?

Online reputation, also called e-reputation or digital reputation, refers to the image that a business, brand, or person projects on the Internet. It's built through customer reviews, social media mentions, online press articles, forums, and any digital content associated with your name.

Unlike traditional reputation that spread through word-of-mouth, e-reputation is permanent, visible to everyone, and directly influences purchasing decisions.

Why is online reputation so important?

Online reputation management impacts all aspects of your business:

First digital contact

93% of consumers read online reviews before buying. Your online reputation is often the first contact between your brand and a prospect. A bad digital impression can cost opportunities before even a first exchange.

Influence on recruitment

Candidates also research your online reputation. A company with bad employer or customer reviews will have more difficulty attracting talent.

Impact on partnerships

Suppliers, investors, and potential partners evaluate your e-reputation before any collaboration. A solid digital image opens doors.

Components of e-reputation

Your online reputation is composed of several elements:

• Customer reviews: Google, Trustpilot, industry platforms
• Social media: Mentions, comments, shares
• Search results: What appears when someone googles your name
• Owned content: Your website, blog, official communications
• Media and press: Articles, interviews, press releases

How to improve your online reputation?

Online reputation management requires a proactive approach:

Monitor constantly

Set up Google alerts and use monitoring tools to quickly detect any mention of your brand.

Encourage positive reviews

Satisfied customers rarely speak spontaneously. Actively solicit their testimonials to build a positive online reputation.

Respond to criticism

Never leave a negative review without a response. A professional reaction can turn a detractor into an ambassador.

Review Collect for your e-reputation

Review Collect helps you build a solid online reputation. Collect authentic reviews, respond effectively to feedback, and display your best ratings to build trust. Take control of your digital image.