Online Reviews

What is an online review?

An online review is a public evaluation left by a customer on the Internet concerning a product, service, or business. These digital testimonials appear on various platforms: Google Business Profile, TripAdvisor, Trustpilot, social networks, or directly on e-commerce sites.

Online reviews today constitute a modern form of word-of-mouth, amplified by the reach of the Internet. They directly influence the purchasing decisions of millions of consumers daily.

Why are online reviews essential?

The importance of customer reviews online continues to grow in the modern buying journey. According to recent studies, over 90% of consumers consult reviews before making a purchase, and 84% trust them as much as personal recommendations.

Impact on local SEO

Online review management plays a crucial role in local SEO. Google takes into account the quantity, quality, and recency of reviews to determine business rankings in local search results. An active review collection strategy can significantly improve your visibility.

Influence on conversion rates

Positive reviews act as powerful social proof. Product pages displaying reviews convert up to 270% better than those without testimonials. This importance of online reviews translates directly into revenue.

How to effectively manage your online reviews?

Good online review management rests on several fundamental pillars:

• Proactive collection: Systematically ask your satisfied customers to share their experience
• Review response: Respond to all reviews, positive and negative, professionally
• Feedback analysis: Use feedback to improve your products and services
• Multichannel distribution: Display your best reviews on your website and marketing materials

Best practices for getting more reviews

To maximize the volume of your customer reviews online, adopt a structured approach. Timing is crucial: ask for feedback shortly after purchase when the experience is still fresh. Facilitate the process with direct links to your review pages. Personalize your requests and show that every review counts.

Review Collect: your review management solution

Review Collect simplifies managing your online reviews with an all-in-one platform. Automate collection, centralize reviews from all platforms, and display them on your site with our customizable widgets. Turn every satisfied customer into a brand ambassador.