Review Collect vs Trustpilot: Which Platform to Choose?

Review Collect and Trustpilot approach review management in very different ways. The first collects and distributes your reviews to the platforms you choose. The second displays them on its own platform and focuses on international visibility. Here is what sets them apart.

How does Review Collect automate collection and distribute your reviews?

Review Collect is a SaaS platform that offers customized solutions for automated customer review collection.

Automated Review Collection

Review Collect enables businesses to automate sending review requests after a transaction or service, with an average response rate of 39%.

Advanced Customization

With Review Collect, businesses can fully customize the feedback page to reflect their brand image.

Customer Relationship Management

Review Collect offers dissatisfied customers the option to contact customer service before publishing their review. The customer always retains the final choice to publish or not on public platforms.

Review Collect sends review requests via SMS and WhatsApp, not just email. The average response rate reaches 40%, compared to 2-3% for standard email campaigns. Merchants configure the sequence: SMS first then WhatsApp as a follow-up, or the other way around.

Satisfied customers (4 and 5 stars) are redirected to the review platform of your choice: Google, Trustpilot, Avis Verifies, G2, Capterra or Product Hunt. The distribution is configurable by percentage or rating balance. Each customer is redirected to one platform at a time.

When a customer rates 1, 2 or 3 stars, they land on a branded feedback page. Review Collect sends an alert to the merchant's customer service team with the feedback text, order number and customer contact details. 93% of dissatisfied customers contacted prefer to resolve privately. This is preventive mediation: the customer always retains the choice to publish.

Review Collect generates automated review responses for published reviews, both positive and negative, in under 60 seconds. The tone adapts to the brand and works in English, French and Spanish.

Measured result: merchants who activate automated collection multiply their review volume by 30 within the first 30 days.

What does Trustpilot offer for review management?

Trustpilot is an open consumer review platform that prioritizes transparency and accessibility.

International Visibility and Reputation

Trustpilot benefits from great visibility at a global scale, attracting a vast audience for published reviews.

Open Review Publication

On Trustpilot, all customers can freely publish reviews, offering a complete picture of customer satisfaction.

SEO Impact

Reviews on Trustpilot can significantly contribute to a business's organic SEO through their indexation in search engines.

On Trustpilot, anyone can publish a review, even without making a purchase. The platform does not systematically verify that the reviewer is an actual customer. This is a transparency choice, but it exposes merchants to unsolicited or competitor reviews.

Trustpilot offers email invitations to solicit reviews, but does not support SMS or WhatsApp. Collection remains passive compared to a dedicated tool like Review Collect.

What are the key differences between Review Collect and Trustpilot?

Review Collection Approach

Review Collect focuses on multi-platform orchestration to distribute reviews across Google, Trustpilot, or Avis Verifies according to the business's strategy. Trustpilot centralizes reviews on its own platform with a transparency-focused approach.

Integration and Automation

Review Collect integrates natively with Shopify, PrestaShop and WooCommerce to automate review collection from order confirmation. Trustpilot also offers integrations, but collection remains email-centric.

Review Request Customization

Review Collect offers deeper customization of review invitations, allowing businesses to reflect their brand image, while Trustpilot uses a more standardized format.

Can you use Review Collect and Trustpilot together?

Yes, and it is the most common use case. Review Collect is not a review platform competing with Trustpilot. It is the tool that collects your reviews via SMS and WhatsApp, then distributes them to Trustpilot (and Google, Avis Verifies, or any other platform you use).

The merchant stays in control: they choose what percentage of satisfied customers are redirected to Trustpilot, and what percentage to Google or another destination. Review Collect feeds existing platforms at scale without replacing them.

Review Collect collects and distributes. Trustpilot displays and provides visibility. The two work together: Review Collect multiplies review volume, Trustpilot makes them visible to consumers searching for your brand.