● PPC & Google Ads
Your reviews are your ad budget.
Every click without stars costs more than a competitor who has them. Your reviews activate Seller Ratings and make every euro of budget work harder.
● They trust us
"
It's incredibly reassuring for our prospects. In just a few months, we gained a full point on our Trustpilot score.
Timothée Linyer
Co-founder, The Bradery
"
I was dreading a complex rollout. A year later, my teams centralize all our reviews from a single interface, without overloading anyone.
Nathalie Valmary
Founder, Louise Carmen
"
We went from 2.4 to 4.9 stars in 3 months. Our average cart increased by 35% and our premium sales by 62%.
E-commerce Director
Du Bruit dans la Cuisine
"
It's incredibly reassuring for our prospects. In just a few months, we gained a full point on our Trustpilot score.
Timothée Linyer
Co-founder, The Bradery
"
I was dreading a complex rollout. A year later, my teams centralize all our reviews from a single interface, without overloading anyone.
Nathalie Valmary
Founder, Louise Carmen
"
We went from 2.4 to 4.9 stars in 3 months. Our average cart increased by 35% and our premium sales by 62%.
E-commerce Director
Du Bruit dans la Cuisine
"
It's incredibly reassuring for our prospects. In just a few months, we gained a full point on our Trustpilot score.
Timothée Linyer
Co-founder, The Bradery
"
I was dreading a complex rollout. A year later, my teams centralize all our reviews from a single interface, without overloading anyone.
Nathalie Valmary
Founder, Louise Carmen
"
We went from 2.4 to 4.9 stars in 3 months. Our average cart increased by 35% and our premium sales by 62%.
E-commerce Director
Du Bruit dans la Cuisine
● The problem
+2%
average CTR lift on text ads with active Seller Ratings.
No reviews. Your ad budget funds your competitors.
No stars means less trust, fewer clicks, and a weaker Quality Score. Every click costs more. While well-rated competitors pay less for the same position, your budget bankrolls their visibility, not yours.
● The 4 levers
Four ways your reviews supercharge your Google Ads campaigns.
A star rating captures the click.
On a page of ads that all look the same, the star catches the eye. At the same position, a rated ad stands out and takes clicks away from an unrated one. That is +2% average click-through rate on text ads, Google's official figure.
A better Quality Score, for less.
Quality Score measures the relevance of your ads. Seller Ratings improve your expected CTR, one of its three components. A better score reduces your cost per click and improves your position, at equal budget.
The paid click turns into a purchase.
Once on your page, the visitor decides. A product displaying reviews records a higher purchase likelihood than one without. Your recent reviews and rating, visible in the right place, drive up conversion.
Your stars keep shining while others lose theirs.
Google only counts recent reviews. Without regular collection, your volume ages, your stars eventually disappear and you fall back below the threshold. We collect at every order to maintain volume and freshness, continuously.
● The numbers
What your customer reviews change in your campaigns.
purchase likelihood for a product with five reviews versus none
Spiegel Research Center, Northwestern, 2017more clicks in search results for a 5-star listing
BrightLocal, 2017conversion rate on a high-priced product when reviews are displayed
Spiegel Research Center, Northwestern, 2017● How it works
How Review Collect activates your Seller Ratings.
3 steps. Live in 48h, no developer needed.
We collect your reviews with every order.
Post-purchase email, SMS, or QR code. 40% of your customers respond, versus 2.5% without a prompt. Review Collect triggers the request at the optimal moment, right after delivery.
We push them to platforms Google reads.
Google My Business, Trustpilot, Verified Reviews. These are the certified sources for Seller Ratings. Review Collect distributes your reviews where they count for your campaigns.
Your Seller Ratings activate and stay active.
Once the threshold is reached, your stars appear automatically in Search and Shopping ads. Review Collect keeps a steady flow of reviews so your Seller Ratings never fall below the threshold.
● By ad format
Your stars appear everywhere your ads run.
Stars under your text ads, in search results.
When someone searches for your product type, your ad can show a star rating right below the headline. That's what the eye catches first on a results page, where your ad sits next to unrated competitors.
- ✓Automatic activationGoogle reads your reviews from certified platforms, not your Google listing
- ✓Activation thresholdaround 100 reviews over 24 months, rating of at least 3.5 stars
- ✓Compatible withSearch text ads and Performance Max campaigns
● Seller Ratings
The 3 conditions to activate your stars in Google Ads.
Google calculates your Seller Ratings from reviews on certified platforms: Google, Trustpilot, and Verified Reviews. Your rating is weighted and consolidated automatically. We push your reviews to these sources with every order.
Review Collect distributes your reviews across these sources with every order. Data shows 10 reviews is enough to seem real, 50 to seem reliable, 100 to anchor credibility. You don't have to choose where to send customers — Review Collect handles distribution across all platforms that matter to Google.
- ✓
Volume: around 100 reviews in the past 24 months
Google only counts recent reviews. A fixed volume isn't enough — you need a regular flow. We collect with every order.
- ✓
Average rating of 3.5 or above
That's the threshold for text ads. We help you hold it by collecting fresh reviews continuously, and giving unhappy customers a private channel to resolve issues before posting.
- ✓
Google-recognised source
Your reviews must come from a certified platform: Google, Trustpilot, Verified Reviews. We distribute to all three — no choosing required.
● FAQ
Customer reviews and Google Ads: everything you need to know
Your competitors are stacking reviews with every order.
Review Collect activates your Seller Ratings automatically, within 48h.
● In this solution
Go further.
More approaches within the Marketing solution.
Email & Campaigns
Integrate review collection into your post-purchase email sequences. Klaviyo, Brevo, Mailchimp — your existing tools enriched to multiply your collection rate by 20.
SEO, GEO & AEO
Your customer reviews feed Google, AI Overviews, and LLMs. Review Collect turns every order into an organic signal visible in SERPs and AI responses.
Social Media Ads
Your competitors paste testimonials in their creatives. A verified review on Google or Trustpilot outweighs any anonymous comment. Review Collect plugs your reviews into your Meta campaigns automatically.
Social Proof & UGC
Turn every customer review into deployable social proof. Review Collect collects and formats your reviews for Meta ads, Instagram stories, and product pages.