Resources & Guides E-Reputation

+44% de conversion, 11€ par avis positif : toutes les statistiques et stratégies pour exploiter le pouvoir des avis clients

Directive Omnibus, FTC, DMCCA : tout ce que votre direction juridique doit savoir sur la collecte d'avis conforme

Sales periods are a crucial time for any e-commerce retailer. Between the explosion in traffic, the increase in orders, and intensive operational management, these busy periods can make or break your online reputation.

In a rapidly changing French e-commerce ecosystem, one agency stands out for its technical expertise and concrete results: Axome.

The majority of your customers never leave reviews. However, their silence contains valuable insights that you are probably unaware of. While 95% of e-merchants focus exclusively on the 5% of customers who express themselves publicly, a gold mine of information remains untapped. Discover how to turn this silence into a concrete lever for growth.

By intelligently collecting customer reviews via WhatsApp, email, and QR codes, Du Bruit dans la Cuisine has restored confidence, boosted sales, and rallied its teams around a culture of customer focus.

Customer reviews are transforming the luxury sector, influencing 87% of purchasing decisions, even for products costing €15,000. Contrary to popular belief, this wealthy clientele now consults reviews before investing. Prestigious brands must reconcile modern transparency with traditional exclusivity, using reviews as a lever for trust and continuous improvement while preserving their aura of exceptionalism.

Customer reviews are crucial in cosmetics: 92% of consumers consult them before making a purchase. They build trust, improve SEO (35% more traffic), generate authentic content, and help optimize products thanks to feedback.

In 2025, customer reviews reveal much more than just satisfaction. The article identifies seven crucial types of reviews: from delight that builds loyalty to warning signs of attrition, not to mention the wow effect. Semantic and emotional analysis transforms this feedback into strategic levers for anticipating customer behavior and optimizing the experience.

Customer reviews have become an essential strategic lever for modern businesses. They improve SEO rankings, strengthen credibility, build customer loyalty, and are a valuable tool for continuous improvement. Intelligent management of customer testimonials transforms satisfaction into a virtuous circle of sustainable growth.

To improve customer review management, it is essential to understand the importance of online reviews in the purchasing decisions of internet users. Customer reviews published on platforms such as Google My Business or other customer review platforms play a crucial role in customer loyalty and attracting new customers.

Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your

Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your

Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your

Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your

Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your

Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your