Axome: Comprehensive Analysis of France's No. 1 Shopify Agency (2025)

In a rapidly changing French e-commerce ecosystem, one agency stands out for its technical expertise and concrete results: Axome. The only French agency with Shopify Platinum Partner status, it supports more than 300 online stores in achieving commercial success. But what really sets Axome apart? A detailed analysis of a key player in the French digital landscape.

Who is Axome? Portrait of a historic leader in French e-commerce

Expertise forged over more than 20 years

Founded in 2000 by Xavier Poitau, Axome established itself as a pioneer in French digital technology long before the explosion of e-commerce. This exceptional longevity is testament to its remarkable ability to adapt to successive technological changes in the sector.

With an estimated workforce of between 100 and 120 experts in 2025, the agency has experienced significant growth, particularly following its merger with Studio Zerance in 2022. This consolidation has enabled it to broaden its range of expertise while retaining its core identity: commercial performance at the service of brands.

Key points to remember:

• Year of creation: 2000
• Founder and CEO: Xavier Poitau
• Staff: 100-120 experts (2025)
• Locations: Headquarters in Saint-Étienne, active office in Paris
• Positioning: Premium digital agency focused on e-commerce

A unique Shopify status in France

What truly sets Axome apart in France is its dual status as a Shopify Premier and Shopify Platinum Partner. To understand the significance of this recognition, it is important to understand what it entails:

Shopify Premier status (the first French agency to obtain it) guarantees priority access to Shopify innovations, dedicated support, and exclusive resources. Only a handful of agencies worldwide hold this level of certification.

Shopify Platinum Partner status attests to an unmatched volume of projects and level of technical expertise. With more than 300 Shopify stores created, Axome is among the global elite of Shopify partners.

This dual recognition is not just a marketing badge: it reflects a deep understanding of the Shopify ecosystem, from Shopify Plus for large accounts to B2B and POS solutions for omnichannel strategies.

💡 Good to know: According to a 2024 market analysis, e-commerce sites developed by certified Shopify Partners have an average conversion rate that is 23% higher than those created by non-certified agencies. Certification is therefore not just a matter of prestige, but a guarantee of technical performance.

Axome's offering: 360° expertise at the service of growth

An integrated ecosystem of services

Unlike many agencies that specialize in a single segment, Axome offers a holistic approach to e-commerce. This cross-functional vision is reflected in several complementary areas of expertise:

1. Creation and redesign of online stores

Axome's core business remains the design of high-performance stores, mainly on Shopify, but also on Prestashop and Magento. The agency does not limit itself to technical development: each project incorporates in-depth UX/UI thinking, optimization of the customer journey, and architecture designed for SEO.

The approach is distinguished by:

• A systematic audit and strategic consulting phase
• Creating design systems to ensure consistency and scalability
• Cutting-edge expertise in custom development (Shopify applications, complex API integrations)
• Long-term post-launch support

2. CRO (Conversion Rate Optimization) and performance

Beyond creation, Axome excels in continuous optimization. Their CRO methodology is based on:

• Rigorous A/B testing on critical elements of the journey
• A behavioral analysis of users (heatmaps, session recordings)
• Mobile-first optimization (essential when 70%+ of e-commerce traffic comes from mobile devices)
• Improving loading speed and Core Web Vitals

This data-driven approach delivers tangible results, as evidenced by the Schott case: "We've jumped 10 years ahead in six months and are seeing double-digit sales growth" – Dan Margules, Schott.

3. Omnichannel and retail strategy

One of Axome's key differentiators is its ability to orchestrate complex omnichannel strategies. The agency is particularly skilled in Shopify POS, a solution that synchronizes online and in-store sales.

The Tediber case perfectly illustrates this expertise: complete integration of Shopify POS, real-time inventory synchronization, coordinated online/offline promotion. The result: a seamless customer experience regardless of the point of contact.

📊 Key figure: According to Shopify, brands that adopt an omnichannel strategy see their customer lifetime value (LTV) increase by an average of 30% compared to a pure-player approach.

4. Branding and visual identity

Axome is not limited to technology: the agency incorporates a strong creative dimension with branding, visual identity, and storytelling services. This comprehensive approach allows us to create consistent and memorable brands, as demonstrated by the complete overhaul of Babymoov (e-commerce + brand identity).

5. Acquisition and SEO

The expertise also extends to acquisition marketing:

• E-commerce SEO (on-site optimization, content strategy, technical SEO)
• Google Ads and Shopping
• Social Ads (Facebook, Instagram, TikTok)
• Integration of marketing tools (Klaviyo for email, Shopimind, etc.)

This comprehensive coverage provides customers with a single point of contact for their entire digital strategy, resulting in considerable gains in consistency and efficiency.

Mastered technologies and integrations

Beyond Shopify, Axome demonstrates rare technical versatility:

CMS & Platforms:

• Shopify & Shopify Plus (core expertise)
• Prestashop (creation, migration, maintenance)
• Magento (complex migrations, API integrations)
• Webflow and WordPress (for corporate websites)

Marketing & CRM tools:

• Klaviyo (email marketing automation)
• Gorgias (customer support)
• Review Collect (e-reputation management and customer reviews)
• Trustpilot
• Shopimind (personalization and AI)

Business solutions:

• Quable PIM (centralized product data management)
• Various ERP and logistics systems
• Alternative payment solutions

This mastery of a broad technological ecosystem enables Axome to meet the needs of both SMEs and large international groups, with tailor-made integrations that are perfectly adapted to their requirements.

Client portfolio: Concrete and measurable successes

Major accounts and leading brands

Axome's portfolio demonstrates its ability to handle projects of varying sizes. Notable references include:

Fashion & Lifestyle Sector:

• Schott: complete overhaul of e-commerce site, double-digit growth
• Project X Paris: e-commerce and retail optimization
• Upper-Shoes: omnichannel strategy
• La Chaise Longue: retail and e-commerce integration

Beauty & Cosmetics:

• Payot: Shopify Plus migration, international expansion strategy
• BVSport: e-commerce redesign and CRO support

In the highly competitive cosmetics sector, managing customer reviews has become crucial: 92% of consumers consult reviews before making a purchase. Axome's clients in this sector benefit from dual expertise: a technically flawless storefront coupled with an optimized customer review strategy.

Home & Decor:

• Tediber: complete omnichannel integration (e-commerce + POS + retail)
• La Maison Convertible: redesign and conversion optimization
• Babymoov: complete overhaul with brand identity

Retail & Distribution:

• Rexel: Shopify B2B integration
• La Petite Étoile: Shopify Plus optimization, retail, and mobile
• Manubricole: B2B e-commerce strategy

Notable collaborations:

• Squeezie and Inoxtag: partnerships in the influencer and DNVB (Digital Native Vertical Brands) segment

Case studies: Success stories

Case study #1: Tediber – Successful omnichannel integration

Tediber, a French online bedding brand, perfectly illustrates Axome's omnichannel expertise. The challenge: enabling a pure player to expand into retail without losing consistency.

Solution implemented:

• Full integration of Shopify POS in physical stores
• Real-time synchronization of online/offline inventory
• Unified loyalty program
• Training retail teams in digital tools
• Coordinated animation of both channels

Results: A seamless customer experience, sustained growth, and a successful retail presence without cannibalizing the online channel.

Case No. 2: Payot – International conquest

For Payot, a historic French cosmetics brand, Axome orchestrated a migration to Shopify Plus with a clear goal in mind: internationalization.

Strategic approach:

• Migrating from a legacy platform to Shopify Plus
• Implementation of a multi-store system by country with centralized management
• Customer acquisition strategy by market
• Optimization of conversion rates by geographic area
• Complex logistics integrations (different service providers per country)

Case #3: La Petite Étoile – Mobile-first optimization

With over 75% of traffic coming from mobile devices, La Petite Étoile (children's fashion) needed a mobile-first redesign.

Leverages activated by Axome:

• Mobile-optimized UX/UI redesign
• Drastic improvement in Core Web Vitals
• Simplification of the conversion funnel on small screens
• Optimization of product visuals for mobile devices
• Retail integration and click & collect

Measurable results: Significant improvement in mobile conversion rates and increase in average basket size.

💬 Customer testimonial: "The result fully meets our expectations. The deliverable is polished, professional, and perfectly aligned with our initial brief." – Enguerrand Bazin, La Compagnie Dumas

Axome's distinctive strengths

1. A "performance first" approach

Where some agencies prioritize design or technology, Axome maintains a rare balance: visual creativity AND results orientation. Every design decision is challenged by the question: "Does this improve conversion?"

This performance culture translates into:

• Clear KPIs defined from the outset
• Rigorous post-launch monitoring
• Continuous optimization recommendations
• Complete transparency on results

2. Innovation at the service of the customer

A revealing quote comes from Alexis Muller (La Belle Boucle): "As soon as they create a solution for one customer, they immediately look to adapt it for others."

This approach illustrates Axome's ability to:

• Capitalize on each project to enrich your catalog of solutions
• Continuously innovate with access to Shopify betas (Premier status benefit)
• Sharing learnings between clients
• Offer proven solutions rather than experimental ones

3. Long-term support

Unlike the "delivery then goodbye" model, Axome focuses on long-term customer relationships. The agency doesn't just deliver a website: it supports growth.

In concrete terms:

• Ongoing technical support
• Strategic advice on the development of the site
• Technology watch and upgrade recommendations
• Training of internal teams
• Relationship management by dedicated customer success managers

This approach generates high customer satisfaction, as evidenced by positive reviews on Trustpilot, Trustfolio, and Glassdoor. Moreover, the strategic importance of customer reviews is well established: they improve SEO rankings, enhance credibility, and build customer loyalty.

4. Strong sector expertise

With over 300 projects under its belt, Axome has developed in-depth knowledge of specific industry characteristics:

Fashion & Luxury: Management of large catalogs, lookbooks, advanced customization. In this sector, customer reviews are even transforming luxury purchases, influencing 87% of purchasing decisions, even for products costing €15,000.

Cosmetics & Beauty: Regulatory compliance, subscription management,samplesFood & Retail: Logistical constraints, freshness,multi-warehouse managementTech& Industry: Product complexity, configurators, B2B

This sector-specific knowledge saves valuable time on each project and helps avoid common pitfalls.

Axome's partnership ecosystem

Strategic technology partners

Beyond Shopify, Axome has official partnerships with key players:

Marketing & CRM:

• Klaviyo: for email marketing automation and advanced segmentation
• Gorgias: omnichannel customer support integrated with Shopify
• Shopimind: AI personalization and product recommendations

Online reputation:

• Trustpilot: collection and display of certified reviews
• Review Collect: France's leading solution for boosting customer reviews (×30) and automating their management, with integrated competitive intelligence via Insight Radar.

Data management:

• Quable PIM: centralization and enrichment of product data, essential for complex or multi-channel catalogs

These partnerships are not cosmetic: they guarantee cutting-edge expertise in each technological component and dedicated support when needed.

Event presence and influence

Axome maintains an active presence in the French e-commerce ecosystem:

• Regular participation in Paris Retail Week
• Attendance at Shopify Editions and partner events
• Collaboration with large corporations, DNVBs, and influencers
• Active contribution to the e-commerce community via blogs, case studies, and podcasts

This visibility reinforces the agency's position as a thought leader and allows it to stay abreast of the latest trends.

Brand communication and positioning

A polished and consistent identity

Axome has built a premium brand image that is reflected at every level:

Website (axome.com): Immersive experience, extensive portfolio, detailed case studies. The site itself demonstrates the agency's UX/UI expertise.

Tone and style: Professional without being corporate, educational without being condescending. The storytelling is rich, particularly on LinkedIn, where the agency regularly shares sector analyses, feedback, and success stories.

Editorial content:

• Blog: In-depth articles on e-commerce, Shopify trends, business guides
• Case studies: Detailed documentation of client projects (with consent)
• Podcasts: Interviews with experts and customers
• Videos: Customer testimonials, tutorials, feedback

Social media presence

LinkedIn (several thousand followers): Preferred channel for HR content, Shopify expertise, and B2B branding. Content strategy focused on added value rather than pure promotion.

Instagram: Focus on design, visual inspiration, showcase of projects, and customer testimonials. Target audience: decision-makers with an eye for aesthetics.

YouTube: Customer videos, technical tutorials, feedback. Growing professional audience.

This consistent multi-channel presence contributes to the brand's influence and credibility.

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Comparison with the competition: Where does Axome stand?

French competitive landscape

The French market for Shopify agencies has become more crowded in recent years. Notable players include:

French Shopify Partner agencies:

• Limpide (Paris)
• Digicust (Paris)
• Upama Digital (Paris)
• 6:08 p.m. (Paris)
• Kumbu (Lyon)

General agencies offering Shopify:

• Here Barbès
• Web apps
• Byte

Axome differentiation:

1. Unique status: The only Platinum + Premier agency in France
2. Project volume: 300+ stores vs. a few dozen for most
3. Seniority: 25 years in business vs. often less than 10 years for competitors
4. 360° approach: From strategy to retail, comprehensive coverage vs. narrow specialization
5. Team size: 100-120 experts vs. 10-50 for most agencies

Potential trade-offs:

Axome positions itself as a premium service, which probably means higher rates than smaller agencies. For a startup or small business with a limited budget, the cost/benefit ratio may point toward lighter structures.

On the other hand, for a complex project (migration from a legacy CMS, multiple integrations, omnichannel strategy), the expertise and security provided by Axome more than justify the investment.

Axome and Review Collect: A natural synergy

Why Axome customers need Review Collect

The e-commerce stores developed by Axome are optimized for conversion—but in the 2025 ecosystem, social proof has become a critical factor in purchasing decisions.

Key statistics:

• 93% of consumers read online reviews before making a purchase.
• Sites with reviews have an average conversion rate that is 270% higher.
• 72% of customers will not take action until they have read reviews.

Where Review Collect comes in as a natural complement to an Axome store:

1. Automated multi-channel collectionReview Collect boosts the number of reviews (×30 on average) via WhatsApp, SMS, email, and in-app with smart reminders. For Shopify stores, native integration facilitates post-purchase automation.

2. Smart routingPositivereviews are automatically directed to Google, Trustpilot, or other strategic platforms to maximize visibility. Negative reviews are captured internally for customer service processing before publication—reputation protection.

To effectively manage online customer reviews, it is essential to have a comprehensive strategy that includes collection, intelligent routing, and appropriate responses for each type of review.

3. IAL'IA responsesfrom Review Collect generate automatic responses in line with the brand's tone, with suggested responses and prioritized sorting. This saves teams a considerable amount of time.

4. Analysis of 7 types of crucial reviews In2025, customer reviews reveal much more than just satisfaction. Review Collect identifies seven types of strategic reviews: from delight that builds loyalty to warning signs of attrition, not to mention the wow effect. Semantic and emotional analysis transforms this feedback into strategic levers for anticipating customer behavior.

5. Insight Radar: Competitive Intelligence Beyondreview management, Review Collect adds a strategic dimension with Insight Radar:

• Automatic detection of direct and indirect competitors
• 360° competitive audit (e-reputation, UX, promotions, inventory, SEO, newsletters, advertising)
• Strategic to-do list generated by AI (20 actions prioritized by impact/effort)
• Automated monitoring of product movements, prices, stock shortages, and special offers
• AI assistant for business questions ("Which products are selling well at X?", "What is their promotional strategy?")

Concrete use case: An Axome client in the cosmetics industry uses Review Collect to:

• Collect reviews on a massive scale (from 50 to 1,500+ reviews in 6 months)
• Improve your Google rating from 4.2 to 4.8
• Monitor the promotional strategies of three key competitors
• Identify product opportunities (popular materials, requested formats) by analyzing competitor reviews.
• Increase revenue by 15% in 3 months by applying Insight Radar recommendations

The Case of the Noise in the Kitchen

By intelligently collecting customer reviews on WhatsApp, email, and QR codes, Du Bruit dans la Cuisine has restored trust, boosted sales, and rallied its teams around a culture of customer focus. It's a perfect example of synergy between a well-designed store and a masterful e-reputation strategy.

Technical integration: Review Collect integrates natively with Shopify, as well as Klaviyo, Gorgias, and other tools in the ecosystem already mastered by Axome. Customers can benefit from concierge setup within 48 hours with zero technical effort.

Leveraging customer silence: an untapped gold mine

An often overlooked aspect: the majority of customers never leave reviews. However, their silence contains valuable insights that 95% of e-merchants are unaware of. While most focus exclusively on the 5% of customers who express themselves publicly, a gold mine of information remains untapped.

Review Collect allows you to:

• Actively solicit silent customers via preferred channels (WhatsApp, SMS)
• Understanding the reasons for silence (average satisfaction, lack of time, forgetfulness)
• Transforming these insights into concrete actions for improvement
• Drastically increase the return rate (from 3-5% to 30-40% with the right channels)

🎯 Our shared vision: Transforming brands into e-commerce traders. Thanks to Review Collect, Axome's clients no longer suffer the market: they anticipate it. From customer reviews to competitor actions, every piece of data becomes a decision.

Who is Axome the ideal agency for?

Optimal customer profile

Company size:

• Ambitious SMEs with a substantial e-commerce budget (projects worth over €50k)
• ETI undergoing digital transformation
• Major accounts and international groups seeking a trusted French partner
• DNVB (Digital Native Vertical Brands) in the scale-up phase

Preferred sectors:

• Fashion, luxury, and lifestyle
• Cosmetics and beauty
• Food and specialty retail
• Tech and industry with B2B needs

Typical projects:

• Migration from Prestashop, Magento, or legacy platforms to Shopify/Shopify Plus
• Complete redesign of an existing website (UX/UI + technical)
• Launch of omnichannel strategy with retail integration
• Internationalization on Shopify Markets
• Conversion optimization on mature websites
• Complex custom developments (ERP, PIM, CRM integrations)

Ideal customer mindset:

• Long-term vision rather than quick wins
• Appetite for data and KPIs
• Willingness to surround oneself with experts rather than internalize everything
• Budget suited to a premium service (Axome is clearly not the low-cost option)

When should you choose another option?

Axome may not be the right choice if:

• Budget très limité (<20-30k€ total projet)
• Need a highly standardized solution without customization
• Simple showcase website without e-commerce features
• Preference for a local agency outside Paris/Lyon/Saint-Étienne
• Target platform other than Shopify/Prestashop/Magento (e.g., pure WooCommerce)
• Looking for an agency specializing solely in SEO or Ads (even though Axome covers these areas, they are not its core business).

SEO strategy for Axome clients: Google My Business and local reviews

For Axome customers with a physical presence (retail, showrooms), managing Google My Business reviews is becoming strategic. Discover the best strategies for effectively collecting and managing your Google My Business reviews and improving your local visibility.

The challenge is twofold:

1. Local SEO: Google reviews directly impact local rankings and visibility in Google Maps.
2. Conversion: Google listings enriched with positive reviews convert 2 to 3 times better.

Review Collect automates this collection via:

• QR codes at checkout (rollout in testing)
• Post-visit SMS
• Post-purchase retail email
• Shopify POS integration for automatic triggers

Conclusion: Axome, a strategic partner for market leadership

After this in-depth analysis, the conclusion is clear: Axome is the partner of choice for any ambitious brand seeking to excel in French e-commerce.

The decisive advantages:

• Absolute Shopify expertise, recognized and certified at the highest level
• The ability to manage projects of any size, from launch to internationalization
• A rare omnichannel vision, seamlessly integrating retail and digital
• Long-term support that transforms the agency-client relationship into a true partnership
• A track record of 300+ projects with tangible and measurable results

Limits to keep in mind:

• A premium positioning with likely high prices
• Strong dependence on the Shopify ecosystem (concentration risk)
• A concentrated geographic presence (although remote working is perfectly mastered)

Our recommendation:

If your e-commerce project deserves the best, if you are focused on performance rather than aesthetics, if you are looking for a partner who can challenge you and support you over the long term: Axome ticks all the boxes.

Combining Axome's technical and strategic expertise with a solution such as Review Collect for e-reputation and competitive intelligence means giving yourself the means not only to exist in your market, but to dominate it.

In an increasingly competitive French e-commerce ecosystem, choosing technology partners is not just a question of service: it is a strategic investment. Axome represents the assurance of seeing far and seeing clearly.