🎯 Case Study — Noise in the Kitchen x Review Collect

From 2.4★ to 4.9★ on Trustpilot in 3 months
+35% average basket size and +62% high-end orders

Background

Du Bruit dans la Cuisine, a leading French culinary brand, has more than 25 physical stores and a rapidly growing e-commerce site.

Despite excellent customer satisfaction, the brand had a Trustpilot rating of 2.4/5, mainly due to a few old and isolated reviews.
This rating gave a negative image and discouraged purchasing intentions, particularly for premium products (robots, utensils, chef's sets).

The challenge was clear:
reflect the reality of customer satisfaction and restore online trust.

The challenges identified

• A low Trustpilot rating (2.4★) due to low representativeness.
• Satisfied but silent customers: less than 1% of reviews are spontaneous.
• A decrease in the conversion rate on shopping carts over €150.
• A perceived loss of credibility compared to better-rated competitors.

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The Review Collect solution

To reverse this trend, Du Bruit dans la Cuisine has implemented Review Collect across all of its purchasing channels (website and stores).

A four-pillar approach

1. Automated multichannel collection
   • Send invitations via email, text message, WhatsApp, and QR code in-store.
   • Smart follow-ups based on customer behavior and NPS.
2. Intelligent routing of notifications
   • Ratings 4★ to 5★ → direct publication on Trustpilot and Google.
   • Ratings 1★ to 3★ → referral to customer service, with weekly review and corrective actions.
3. Seamless integration and GDPR compliance
   • Automatic connection to the e-commerce system and points of sale.
   • No operational burden for teams.
4. Continuous analysis with Insight 360
   • Real-time monitoring of rating changes.
   • Identification of recurring irritants (delivery, advice, packaging).
   • Correlation between satisfaction and average basket size.

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🎥 Customer testimonial — Simon, Digital & Logistics Director

“We didn’t give it any importance, not because we didn’t want to,
but because we didn’t have the tools. Everything was scattered between Google and Trustpilot listings.

With Review Collect, everything changed:

• Satisfied customers finally leave their reviews.
• 1-star reviews become ideas for improvement.
• And the 5 stars, a powerful form of digital word-of-mouth.

Today, all 1★ reviews are automatically tracked in our ticketing system.
Every week, we read them, make corrections, and train our teams.

What's amazing is that an unhappy customer can change their rating after seeing what we've done.
Before, we were at 2.4★.
Today, we're at 4.9★ thanks to Review Collect.

And above all, we can see it directly in sales:
People are filling their shopping carts with much higher amounts; they are no longer afraid to order online.
When a customer spends €1,500 or €2,000, it means they trust us —and that trust comes from reviews.”

📺 Watch Simon's full testimonial:

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Concrete business impact

• Average basket size increased by 35% thanks to the reassurance provided by reviews.
• Decrease in negative public reviews: unsatisfactory cases are resolved before publication.
• Increase in organic traffic and conversion on product listings and Google Shopping.
• Internal culture of customer focus strengthened through collective reading of 1★ reviews each week.

Key lessons

1. Reviews are not a marketing KPI, but a business lever.
   Each review is data that improves conversion and loyalty.
2. Negative reviews are opportunities.
   Du Bruit dans la Cuisine uses them to train, correct, and build loyalty.
3. Trust translates directly into revenue.
   A rating of 4.9★ now allows the brand to sell more and better.

In summary

Conclusion

In three months, Du Bruit dans la Cuisine transformed its reputation and commercial performance.
Thanks to Review Collect, the brand restored consumer confidence and rallied its teams around a common goal:
turning every review into an opportunity for growth.

“Today, our customers have no doubts.
They read reviews, they buy, and they come back.”

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